Welcome to Ouch, My Ego! your source for local music, arts, and culture in the Rio Grande Valley!

Who we are!

Ouch, My Ego! is a South-Texas based cultural project. We are an organization made up of artists, musicians, and writers. We want to help facilitate the growth of expression within the creative aestheticism taking root in the RGV.


OME! started out as a humble ‘zine in early 2004, created by George Dean. His original vision was to create a medium that could host the creative work of his closest friends and cohorts; it has since evolved to serve a need – to shed light on the pockets of creativity thriving all over the valley. The ‘zine, following six issues and a seven-year hiatus, relaunched in 2011 and has graduated to a fully-staffed publication, blog, and events outfit. 

What we do!

OME! is your information hub for independent culture in the Valley. Our website hosts information on local creatives; new content favorite bands and artists; and an event calendar featuring listings of events and gatherings all over the Valley.

Events – OME! hosts local events that promote local musicians, artists and independent business.  Events range from art & craft markets, musical concerts, and social mixers; often times raising money for local charities.

Stories – Our articles act as our finger on the pulse of the creative RGV. If there’s a rad band coming down to play, a new album from a local band, a fresh artist getting his work out, or an awesome local event – we will be there to put a narrative behind their story. Our columns feature original content from people in their field of choice. Recipes from local chefs, tech tips from total nerds, fashion advice from those who know, and even more.

Zine – “I’m sorry it took me so long to produce this ‘zine


Regional Bands we’ve booked!

  • Sundress

    The Eastern Sea

    Created in 2005 as the bedroom project of songwriter/vocalist Matthew Hines, The Eastern Sea quickly developed into a live band and released The Eastern Sea, a collection of two eponymous EPs, in 2008 and 2009 respectively. Songs such as “The Snow” and “The Name” attracted the band’s first national press and led to several festival appearances (SXSW, CMJ, FPH Summerfest) and a pair of national tours.

    Twitter - @theeasternsea FaceBook - The Eastern Sea SoundCloud - The Eastern Sea YouTube- The Eastern Sea

  • Sundress


    Sundress is an American Dream-Pop band, formed in 2010 by principle members Ryan McAdams, Kennon Talley and Bassist Drew McCary. After several names and line up changes, the band added drummer Derek Kocich and keyboardist Jim Harrington to round out its current lineup. Sundress’ brand of ethereal dream-pop marries many influences ranging from Pink Floyd to Sparklehorse.

    Twitter - @sundressnation
  • Pillow Talk

    Pillow Talk

    Pillow Talk grew up on the Promise Ring and the Weakerthans, but we traced them back as far as we could and found Johnny Paycheck, Merle, and George Jones. Their grandparents eloped to Clovis, New Mexico, on the day Buddy Holly rolled into town to begin the first of his sessions with Norman Petty. Hank Williams wasn't from Texas, but he got here as fast as he could.

    Tumblr - Pillow Talk
  • Pretty & Nice

    Pretty & Nice

    Pretty & Nice are a Boston quartet intent on creating joyous feelings. Songs are born on sunny porches, electrified, dolled up, and slingshot skyward. It’s an advanced pop crash course, and your brain may have trouble keeping up with your feet.

    FaceBook - Pretty & Nice

Send us your free stuff!

For gifts, bribes, queries, accolades, remonstration, et cetera, for when an e-mail just won’t do, mail us at the below address.

Ouch, My Ego!
P.O. Box 3052
McAllen TX 78502

© Copyright Information!

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All content on Ouch, My Ego! is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Permissions beyond the scope of this license may be independently requested via e-mail through our contact form.


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